Separate appearance from the actual obstacle.
An old design can still answer the right questions. A new design can leave them open. We look at a specific visitor, their entry and the task they are trying to complete. That gives “make it better” a concrete meaning.
Keep what already helps.
Useful articles, real projects, recognisable identity and working search routes are assets. We identify what should stay, what needs a clearer explanation and what creates friction. A new homepage is only one possible result.
Protect the routes people already use.
If URLs change, old links need a suitable destination. We map existing pages, planned routes and redirects, then check navigation, mobile use and the enquiry flow. Search visibility after a relaunch is an observation to follow, not a guarantee to print in a proposal.
Choose the smallest useful first change.
A clearer offer page, a relevant project or an easier enquiry may solve the immediate problem. When structure, content and technology all no longer fit, a rebuild can make sense. We explain the trade-off so you can decide.